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Social Media & Content Manager

Social Media & Content Manager

Ref: BVR

Region: Gauteng

Well known Cosmetics Company has a vacancy for a Social Media and Content Manager who will be responsible for the strategy development and publishing of content to deliver strong and engaging campaigns across multiple platforms.

 

Requirements:

A marketing degree (Non Negotiable).

Previous experience in digital marketing, social media or advertising (Non Negotiable).

Previous experience and understanding of the lifestyle category and market segment.

Knowledge of the market.

Responsibilities:

Copy Writing & Content Development

  • Copy writing and/or editing - for web, social media, email and press releases. Sourcing, writing and editing interesting content. Image sourcing and development (including briefing design teams).
  • Design and image editing is a big plus (i.e. Adobe Photoshop and Illustrator skills). Thorough understanding on digital image and video deployment (including an understanding of acceptable quality and standards).

Social Media

  • Community management, across the popular social media platforms (including Facebook, Twitter, Instagram, LinkedIn and Google+) Social media content production and management (including planning editorial calendars and campaign plans, sourcing and production of content and publishing content).
  • This would include Live Event social media content publishing. Developing and managing paid social media marketing (including Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube and emerging platforms). A working knowledge of principles of SEO, including keyword research. Knowledgeable in the principles of “Search and Social”.
  • Thorough understanding of social media platform guidelines and policies.

Email Marketing

  • Developing, publishing, managing and reporting on email marketing.
  • Management of email marketing platforms, developing and maintaining databases and developing email lists. Developing and managing database growth strategies. List management.
  • A good understanding of email campaigns and relevant email tools (one-time, drip, trigger emails, etc.)

Reporting & Analysis

  • Reporting, analytics and analysis for all relevant social media platforms. Reporting, analytics and analysis of Google analytics. Reporting, analytics and analysis for email campaigns.

Only shortlisted applicants will be contacted

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Client

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Candidate

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